Iconic 2.0

Iconic 2.0

Iconic 2.0

We set out to prove you can be iconic twice with a sequel that just might be better than the original!   An all-star cast of your favorite new and old tokidoki friends are having a party and you’re invited!  Lined with a vibrant purplish blue for maximum pizzazz! Make sure you BYOB...Bring Your Own Baby. (What did you think we meant? Lol.)

Be Light - Iconic 2.0

It’s one thing to be light. It’s another to be ultra crazy, feather light!This awesome tote can pack..


Be Neat - Iconic 2.0

Everyone knows there is nothing neat about feeding time. Here’s a neat way to keep your kid…well…nea..


Be Nurtured - Iconic 2.0

You wear many hats, so you need a bag that does the same! Introducing the Be Nurtured … the latest a..


Be Organised - Iconic 2.0

Introducing the latest in our Ju-Ju-Be arsenal of accessories: The Be Organised!! This set includes ..


Be Packed - Iconic 2.0

Our newest backpack is jam packed with all your favourite features…comfy straps, handy grab handle, ..


Be Prepared - Iconic 2.0

Are you an over packer? Do you have more than one in nappies? Twins? How ‘bout the perfect bag for o..


Be Quick - Iconic 2.0

Organise the inside of your favourite bags or carry it alone as a purse. It doesn’t matter..


Be Rich - Iconic 2.0

The Be Rich is a tri-fold wallet with a snap enclosure. The outside features a zippered pocket to ke..


Be Right Back - Iconic 2.0

Your favourite backpack is here! This is the ultimate hybrid… everything a traditional, full fe..


Be Sassy - Iconic 2.0

You are witty, playful and full of personality so your bag should be too! Introducing the Be Sassy! ..


Be Set - Iconic 2.0

You ready? Then get set to go wild over this fun new ensemble of baglets. We just made up that word,..


Be Spendy - Iconic 2.0

This zip around wallet will keep you nice and tidy! The Be Spendy features 8 card slots, 4 note comp..


Be Sporty - Iconic 2,0

Mom life is busy, and you need a bag that can keep up. Introducing the newest evolution of Ju-Ju-Be ..


BFF - Iconic 2.0

This bag will be your BFF. It will also make you new BFF’s because all the other ladies will want to..


Changing Pad - Iconic 2.0

Add this awesome Changing Pad loaded with memory foam to any of your bags… it washes up great! Did y..


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